Good morning my lovely readers! I have such an exciting post for you today, so let’s jump right in. I’m so pleased that I’m able to introduce to you a new makeup line by One Direction from Markwins Beauty (behind such great brands as Wet n Wild, Physicians Formula, and The Color Institute). One Direction is already in the beauty game with their “Our Moment”, “That Moment”, and soon-to-be released “You & I” fragrances. That they would expand their brand with makeup and nail polish should come as no surprise!
One Direction members are known for being fun, bold, and mischievous and their makeup line follows their lead; shades will be vibrant and each kit comes in collectible packaging. “The Looks Collection” is based off their three best-selling albums: “Up All Night”, “Take Me Home”, and “Midnight Memories.” Click through to see pictures and hear more about what’s inside each kit, and to enter a giveaway at the end of this post!
Each kit will contain:
- Lip gloss that can be worn sheer or over lipstick; illuminates your lips under UV black light
- Creme lipstick
- Compact with 4 rich eyeshadows + 1 glittery creme shadow
- Chubby pencil for use as an eyeliner, eyeshadow or body crayon (FUN!)
- Mascara with volumizing formula
- Nail varnish in glitter or metallic shade
- Plus One Direction stencils for use on your body, the collectible tin, or other friends
Yes, that hot lipstick and lip gloss…both gorgeous! (Also, who else is intrigued by the whole “glowing under black light” thing?!)
The Looks Collection will be released first in the U.S.A. (international release dates T.B.D.), starting with Macy’s on August 11; followed by Stage Stores, Dillards, Beauty Brands, and Lord and Taylor stores on August 25. But, you can enter for your chance to win one of up to 50 limited edition sets that will be given away, courtesy of BrandBacker! You’ll be asked to enter your email, like the Makeup By One Direction Facebook page, & post to Twitter. Additional entries can be earned by referring friends, pinning on pinterest, or liking the Twitter page. Winners will be picked at random and announced by August 5th. This is a U.S. and Canada giveaway only. (View official rules at the giveaway link.)
I’d love to know your thoughts on this upcoming collection! I will be reviewing one of these kits coming soon on the blog – which one do you hope it’ll be? Are you a One Direction fan? Let me hear it in the comments, people! Until the next time,